author

BRIAN TILL


author

BRIAN TILL


author

BRIAN TILL


author

BRIAN TILL



about the author

Brian Till is a teacher, writer, consultant, dedicated “dog dad”, and imperfect practitioner of gentle living. He lives in Saint Louis, MO with his canine companion, Tori.

He is Professor Emeritus (Marquette University), where he taught Marketing Communications, Brand Management, Applied Marketing Consulting, and Business in Film.

Brian Till is a teacher, writer, consultant, dedicated “dog dad”, and imperfect practitioner of gentle living. He lives in Saint Louis, MO with his canine companion, Tori.

He is Professor Emeritus (Marquette University), where he taught Marketing Communications, Brand Management, Applied Marketing Consulting, and Business in Film. Brian has held faculty and/or administrative positions at several Jesuit universities (Saint Louis University, Loyola- Chicago, Xavier, and Marquette).

Prior to his career in academia, Brian was a brand manager at Purina. He has had consulting and executive education assignments with companies such as Monsanto, AT&T, and Energizer, as well as smaller privately-owned companies.

Co-author of the book Creating Brands People Love, he is in final stages of his debut novel, Juan and John. Brian is working on several other book projects including A Simple Guide to Creating Great Brands and On Becoming a Better College Teacher.

During quieter moments, he enjoys board games, suspense films, and walks with Tori.

Brian has held faculty and/or administrative positions at several Jesuit universities (Saint Louis University, Loyola-Chicago, Xavier, and Marquette).

Prior to his career in academia, Brian was a brand manager at Purina. He has had consulting and executive education assignments with companies such as Monsanto, AT&T, and Energizer, as well as smaller privately-owned companies.

Co-author of the book Creating Brands People Love, he is in final stages of his debut novel, Juan and John. Brian is working on several other book projects including A Simple Guide to Creating Great Brands and On Becoming a Better College Teacher.

During quieter moments, he enjoys board games, suspense films, and walks with Tori.

Juan and John
A Novel

COMING LATE FALL 2026!

Juan and John is a story of regrets, delayed second chances, hope, personal transformation and the quest to find purpose in life. The book is a heart-warming, dual-timeline, reflective narrative that blends the teen perspective with the emotional and psychological wisdom of a man in midlife, weaving together a coming-of-age story with later midlife reflections that traverse both stages of life with resonance and compassion.

At the outset, the reader meets Juan, an eighteen-year-old boy from Colombia, as he starts his summer after high school graduation in the U.S. He navigates his faltering relationship with his girlfriend, dreams of professional and financial success, the stress of leaving the comfort of home for life at the university, and reconstituting his tennis form. His chance meeting with John, a man in his mid-50s, and the friendship that builds over their summer at the tennis courts, shapes Juan’s view of life in ways that only become clear decades later. 

Interwoven in the story of Juan’s summer is Juan in midlife during a single walk as he anticipates a return visit to his hometown. He reflects on his divorce, the death of his college-age daughter, and his relentless pursuit of wealth over happiness. Accompanied by his canine companion, Floppy, Juan reflects on how life has turned out, the summer he met John, and how the wisdom John shared 40 years earlier is the key to reclaiming his life. 

Juan comes to understand that life gives us what we need, that the Universe just is, that teachers come in all shapes and forms, including on four legs and with fur, and that as it is in tennis, so it is in life.

Advance Praise for Juan and John

"Readers will devour this mesmerizing tale that reveals some of the small yet defining moments of one man’s life. Two threads weave their way through this tightly written fictional tale: the main characters’ fondness for the game of tennis (and what it might have to teach us about life) and the value of canine companionship. Structured in such a way as to give us access both to a young man’s idealistic dreams for his future and that same man’s self-doubts later in life, this novel will leave the reader with productive questions worth living with for a while, questions about their own life’s defining moments – both those in the past and those that still lie ahead."

--Beth Franz, author of Ndalla's World

"In Juan and John, Brian Till offers us an emotional adventure into ambitions, aspirations, and life's fleeting, yet precious moments. Through the friendship of a young seeker and a wise mentor, this story beautifully links the art of tennis with some of life's most important lessons. Till presents a narrative that inspires reflection on genuine fulfillment. Written with heart and soul!"


--Sonja Koch, author of Bookends of Life


The Truth About Creating Brands People Love

BRIAN TILL / DONNA HECKLER

Secrets revealed, best practices explained, pitfalls exposed! The truth about positioning brands and developing brand meaning. The truth about brands as corporate profit drivers. The truth about advertising, pricing, segmentation, and more. Simply the best thinking the truth and nothing but the truth. This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.

“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”

DAVID AAKER, Vice-Chairman,
Prophet and Author of Building Strong Brands and Spanning Silos




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